The rise of the initial coin offering ICO has brought a new era of fundraising to the digital currency industry, but while ICOs have proven to be a successful way for tech startups to fund their projects, marketing an ICO can be extremely challenging.
There’s a lot for project teams to keep track of: different social media platforms, emails, you name it, and that’s before you factor in the stress of dealing with high-frequency trading ICOs while trying to build a community and a product, but with these 3 tips, your ICO marketing campaign can be a success.
You’ve built a great product, you’ve tested it and you know it works, now all you have to do is convince people to use it, but first, you have to find people interested in using your product, there are a couple of ways to do this.
One is by being on the right social media channels, the other is by finding influencers in your industry or niche who are interested in giving back to their communities, once you’ve found some key opinion leaders, you can start talking to them and building a relationship.
You’ve found the right people to talk to, now, it’s time to start engaging with them, but how? While you don’t want to spam your followers with marketing messages, you do want to make sure that you’re consistently engaging them.
There are a few ways to do this, one is by following the golden rule: treat others the way you want to be treated, often, this means following the same rules that you’d follow if you were in a conversation with an actual person.
For example, if you follow a lot of crypto exchanges on social media sites, you might want to abstain from talking about your own trading incentives or the price of bitcoin.
In addition, you can also respond to people’s tweets and direct messages this shows that you’re actively listening and not just waiting for content to publish before replying.
Once you’ve found the right people to talk to, it’s time to start engaging with them but how? one way is to be proactive, not reactive.
Reactive communication is when you’re trying to respond to something that’s already happened, for example, if someone messages you, you can respond by saying I’ll get back to you soon! Now, this is fine when you’re building relationships with people on a personal basis, but it’s not the best approach for your ico content marketing.
Instead, be proactive, look for opportunities to get involved in conversations that are happening now instead of waiting for content to be published before responding.
Last, but not least, stay consistent with your marketing strategy, this means making sure that your social media posts, blog posts, and other content aren’t wildly different from one another.
Remember that consistency is one of the most important factors when it comes to marketing any business. If people see that you’re inconsistently following through on your marketing promises, they’re going to lose trust in you.
Instead, make sure that your marketing strategy is consistent across all of your channels, including your social media posts, blog articles, videos, etc, by staying consistent, people will begin to notice a pattern in your marketing efforts, this can lead to more trust and ultimately, more customers.