Steps To Go From Good-Looking Website To An Attractive Business By Bret Talley
If you want to grow your business, you need to start looking at things differently. Your website should be more than just a digital brochure to showcase your products and services. It should be an attractive business that attracts customers, builds trust and makes them want to spend money with you. In this article, we’ll look at how you can increase your digital presence through five different steps.
Create Visual Hierarchy
Once you have a solid content strategy and a beautiful layout, it’s time to focus on creating visual hierarchy.
One of the easiest ways to do this is by using fonts that are easy-to-read, according to Bret Talley. You can use different fonts for different parts of your website (like titles versus body copy) or stick with one throughout the whole thing if that’s what feels right for your brand! Make sure whatever font(s) you choose work well across all devices and platforms so everyone who visits can enjoy them equally as much as possible.
Offer A Positive User Experience
The next step is to make sure you’re providing a positive user experience. The first thing to do is make it easy for people to navigate your website. Don’t overwhelm them with too many options, but also don’t leave out anything important that could help them see what you have to offer or understand how you can benefit them.
Next, provide clear calls-to-action (CTAs) so they know exactly how they should interact with your site and what actions they should take next if they want more information about your products or services. You want them clicking through each page as much as possible; this will increase engagement and improve conversion rates overall!
Plan For Mobile Users
In order to make your site more attractive, you need to make sure that it’s easy for mobile users, says Bret Talley. Mobile users are growing in number and they will soon be the majority of all internet users worldwide. If you have a website that isn’t responsive or doesn’t load quickly on mobile devices, people will not be able to use it properly.
There are many ways in which you can improve your digital presence:
- Use a mobile-friendly design
- Make sure the content is easy to read (font size) and understand (use bullet points)
- Make sure that buttons are easy to click
If these things aren’t done correctly then visitors may be turned away from visiting again because they couldn’t find what they were looking for easily enough!
Develop An Appealing Brand
Before you start developing your brand, it’s important to define the problem. What do you want to achieve with this? Are you looking to attract more customers? Do you want to establish an online presence for your business? Or maybe there are other goals in mind that are more specific and measurable than those two examples.
Once you’ve defined the problem, it’s time to develop some solutions. For example:
- If my goal is attracting new clients through my website and social media channels, then one solution could be creating a blog where I share tips on how people can improve their health by exercising regularly or eating better food choices (and by doing so increase their productivity).